- Glossier Launches Body Hero Campaign. It launches new products in their Body Hero collection. The beauty line made a partnership with the Women’s National Basketball Association (WNBA).
Glossier Launches Body Hero Campaign
Glossier Launched Body Hero Campaign in Partnership with the WNBA players
The Glossier commercial videos featured the WNBA players with the products in their daily skincare routine. The brand recently launched two new products, the Body Hero Exfoliating Bar and the Body Hero Dry-Touch Oil Mist. The star athletes lend their voices in the campaign video. “Athletes. We aren’t the standard of beauty, but if I can embrace my body and tell you I’m beautiful, then that means I’m a Body Hero. You’re a Body Hero”.
Glossier and the WNBA highlights beauty and diversity
The Glossier campaign will be released across the countries. Also, the WNBA players expressed their support for cultural change and female empowerment. The organization used its platforms to stand for diversity, inclusion, and equality.The 22-year old league has never partnered with any beauty brand. Glossier and WNBA collaboration was a significant move. Glossier aims to spread body positivity campaigns, and this has been their big highlight before the year 2020 ends. New York Liberty forward star player Amanda Zahui B. shared with Marie Claire. “It is important for me to be a part of this campaign because beauty and being a Body Hero is something that we all are. We need to celebrate our own beauty but also our bodies. Because our bodies are all so different yet so beautiful and powerful”, Amanda says.
the WNBA has been around for 20+ years and this is our first beauty deal. it’s truly a blessing to be a part of it. here’s to many more!!! — Lexie Brown (@lexiekiah_4) October 15, 2020